client success story

Frigid Dynamics, the creator of the world’s first electric ski, The Vipera, came to us with an innovative product but with no brand presence or marketing infrastructure. They faced the challenge of introducing a completely new category to the ski industry, which meant not only launching a product but also educating and engaging a global audience. They needed a partner who could help define their brand, build awareness, and create a marketing foundation that would support sustainable growth.

Our approach began with establishing an efficient marketing foundation from the ground up. We developed Frigid Dynamics’ social media presence across multiple platforms, carefully crafting a consistent brand voice and visual identity. We implemented a mix of storytelling, technology focused content, and behind-the-scenes insights to spark engagement, and build trust within the global ski community. At the same time, we executed targeted PR campaigns that positioned the product in front of influential media outlets and industry voices, generating awareness and credibility.

The results were substantial. Within a short period, Frigid Dynamics’ social media presence expanded from zero to millions of views worldwide. The Vipera gained coverage in Powder Magazine, one of the most respected publications in the ski industry, further validating the product and amplifying its visibility. Conversations about The Vipera began circulating across social media, forums, and ski communities globally, helping to establish Frigid Dynamics as a notable innovator in a traditionally competitive market.

In under a year, Frigid Dynamics went from a little-known startup with a groundbreaking idea to a recognized brand in ski innovation. The scalable and efficient marketing foundation we built not only supported the launch of The Vipera but positioned the brand for long-term growth, global recognition, and ongoing engagement with an enthusiastic audience.